A Children’s Media Collective
About Us
The name OneFish TwoFish is a nod to Dr. Seuss, and to everything that made his books so enduring: creativity, whimsy, and a genuine understanding of how to connect with a child’s imagination. But the world children grow up in today looks very different from the one Seuss described. Technology, evolving media formats, and shifting cultural landscapes have transformed not only what young audiences watch and play, but how they learn, develop, and see themselves in the stories told to them.
The influence that content creators have on children and teenagers is well-documented and significant. From casting and character design to script pacing, app architecture, and the voices behind the scenes; each decision shapes how young people engage with media and what they take from it. Inauthentic storytelling and under-representation carry real consequences, while the choices made during content creation leave lasting impressions on young audiences.
Like a school of fish, the most effective teams move together with purpose. That is the thinking behind OneFish TwoFish Consulting: a children’s media consulting collective that assembles extended teams of specialists with diverse backgrounds and experiences to help bring the best possible version of your project to life. We offer a range of services and consultants designed to meet the needs of a wide range of children’s media projects.
Our Philosophy
The strongest children's media isn't made by instinct; it's made by people who stay genuinely curious about what children and youth are actually like right now. Child development doesn't pause between productions, and the gap between a creator's own childhood and the lives of today's six- or nine-year-olds is wider than most realize. Each generation is impacted by ever evolving technology, political and social change, which have impacts on their development, likes, dislikes and media preferences.
At OneFish TwoFish, the core conviction is simple: the best possible version of your project is made when you bring in the right expertise early and keep it close throughout. Not just when you're worried, and not just when the subject matter demands a specialist. A developmental lens, an understanding of how young audiences process and engage with content, and genuine familiarity with what children's lives look like today - these aren't niche additions to the process. They're what separates good content from content that truly lands and can stay with your audience/end user.
Authenticity is at the centre of our work. Not as a diversity metric, but as a quality standard. Children and youth are remarkably good at recognizing when content feels real versus when it feels like an adult's idea of what they should want. They respond to stories that reflect who they actually are, how they actually talk, and the full, complicated range of people in their worlds. Getting that right is both the creative challenge and the strategic opportunity.
