Kim Wilson, Director
Kim has spent more than 25 years as a creative and programming executive at two of Canada's most prominent public broadcasters: first at TVOntario, where she led TVO Kids to its highest ratings in the channel's history; and then at CBC, where as Director of Children and Youth Programming she oversaw the full scope of Kids' CBC across scheduling, production, partnerships, and platform strategy. She knows how content gets made, what decisions look like under real production pressure, and what it takes to reach young audiences at scale.
That career has always run alongside a parallel commitment: staying genuinely close to the research. In 2016, Kim founded the Children's Media Lab at Toronto Metropolitan University, where she leads studies that speak directly to the realities of content creation-from the role of positive psychology and character strengths in programming for 10- to 14-year-olds, to understanding what the next generation of media users, children born from 2025 onward, will look like and what they'll need. She completed her Master of Arts in Childhood Studies at TMU in 2024. The research isn't separate from the consulting work; it's what keeps it current.
Today, through OneFish TwoFish Consulting, Kim works with producers, studios, and platforms at every stage of development and production: bringing focus testing, developmental expertise, and consultative feedback to projects across formats and age groups. She has taught Children's Media at TMU's Creative School for over a decade, speaks at industry conferences internationally, and was among the inaugural inductees into TMU's Radio and Television Hall of Fame.
At the heart of all of it is a genuine and longstanding advocacy for children: all children; and a belief that the people who make content for them deserve access to the best available knowledge about who they are right now. Kim's career, in both industry and academia, has been about closing that gap.
SPECIALTIES:
Media/Educational Consultant, Brand Consultant/Strategist, Creative Consultant, Workshop Facilitator, Focus Testing, User Testing, Curriculum Specialist, Parent Guides, Teachers Guides
About the Name
The name OneFish TwoFish is a nod to Dr. Seuss, and to everything that made his books so enduring: creativity, whimsy, and a genuine understanding of how to connect with a child’s imagination. But the world children grow up in today looks very different from the one Seuss described. Technology, evolving media formats, and shifting cultural landscapes have transformed not only what young audiences watch and play, but how they learn, develop, and see themselves in the stories told to them.
The influence that content creators have on children and teenagers is well-documented and significant. From casting and character design to script pacing, app architecture, and the voices behind the scenes; each decision shapes how young people engage with media and what they take from it. Inauthentic storytelling and under-representation carry real consequences, while the choices made during content creation leave lasting impressions on young audiences.
Like a school of fish, the most effective teams move together with purpose. That is the thinking behind OneFish TwoFish Consulting: a children’s media consulting collective that assembles extended teams of specialists with diverse backgrounds and experiences to help bring the best possible version of your project to life. We offer a range of services and consultants designed to meet the needs of a wide range of children’s media projects.
Land Acknowledgement for Tkaronto
the Dish with One Spoon Territory
We are a group of individuals who vary in social locations and identities, and as a group and individually, we acknowledge that we are all settlers on land which does not belong to us.
The territories that we work from belong to the Mississauagas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples.
As settlers, we have a duty and call to action to do no further harm to the Indigenous Peoples of Canada. To honour this land and its heritage and the historical and ongoing wrongdoings of settlers, we commit to learning about the history of indigenous peoples on this land, work with indigenous people in our work to ensure we are not only passing on knowledge but also amplifying the authentic voices and stories of Indigenous people across Canada.